Scope

CONSUMPTION
& TRENDS

Thanks to Bloom’s high value-added insights, marketing, communications or strategy directors are able to :

• Identify a new market and its potential
• Find new growth opportunities in a known market
• Develop corporate positioning
• Position and structure brand strategy
• Boost brand equity

OPINIONS
& INFLUENCE

Thanks to Bloom’s detailed analysis of the conversation flow and opinions during the times of conflict or public debate, institutions and brands are able to :

• Analyze the main societal trends, new behaviors, citizen expectations
• Detect weak signals, new influences and their dynamics
• Identify key actors and opinion leaders
• Understand the main challenges of target sectors, notably in the areas of climate, sustainable development and CSR
• Detect emerging values and crisis risk
• Be part of the change, the reforms and the movements shaping and being shaped by society

PRECISION
MARKETING

Thanks to Bloom’s meaning-centric market segmentation approach, marketing directors are able to :

• Discover and reach specific targets and tribes defined by a common set of interests
• Analyze and adjust the impact of communications
• Identify and structure the customer journey
• Personalize offer and positioning
• Develop and roll out a highly targeted activation strategy

RISK
MANAGEMENT

Thanks to Bloom’s comprehensive risk index, global brands are able to :

• Analyze, measure and anticipate industrial risk (impact on reputation), their ethical and CSR risk, as well as risk linked to activism, societal crises, and competitors
• Track the evolution of risk and how close it is to the brand
• Set up an appropriate activation strategy