Scope

"Data isn’t smart; what we do with it is.”

CONSOMMATION & TENDANCES

CONSUMPTION
& TRENDS

Thanks to Bloom’s high value-added insights, marketing, communications or strategy directors are able to :

  • Identify a new market and its potential
  • Find new growth opportunities in a known market
  • Develop corporate positioning
  • Position and structure brand strategy
  • Boost brand equity

OPINIONS
& INFLUENCE

Thanks to Bloom’s detailed analysis of the conversation flow and opinions during the times of conflict or public debate, institutions and brands are able to :

  • Analyze the main societal trends, new behaviors, citizen expectations
  • Detect weak signals, new influences and their dynamics
  • Identify key actors and opinion leaders
  • Understand the main challenges of target sectors, notably in the areas of climate, sustainable development and CSR
  • Detect emerging values and crisis risk
  • Be part of the change, the reforms and the movements shaping and being shaped by society

OPINIONS & INFLUENCES

PRECISION MARKETING

PRECISION
MARKETING

Thanks to Bloom’s meaning-centric market segmentation approach, marketing directors are able to :

  • Discover and reach specific targets and tribes defined by a common set of interests
  • Analyze and adjust the impact of communications
  • Identify and structure the customer journey
  • Personalize offer and positioning
  • Develop and roll out a highly targeted activation strategy

RISK
MANAGEMENT

Thanks to Bloom’s comprehensive risk index, global brands are able to :

  • Analyze, measure and anticipate industrial risk (impact on reputation), their ethical and CSR risk, as well as risk linked to activism, societal crises, and competitors
  • Track the evolution of risk and how close it is to the brand
  • Set up an appropriate activation strategy

RISK MANAGEMENT