Known as Social and Semantic Inference, Bloom technology is a radical new take on traditional social listening. The traditional keywordbased approach favored by generic platforms doesn’t include the fundamental dimension of links between entities and doesn’t enable their users to anticipate the evolution of exchanges.
Bloom has developed new algorithms able to establish correlation between content, actors and communities and which can follow the spread of a conversation as well as the associated positions and emotions.
This unique platform is modular, customizable, and evolves at the pace of social media innovations. It allows Bloom to collect data of unrivalled quality, depth and detail in direct response to the strategic objectives of each client.
Bloom’s insight-centric approach, both systemic and specific to the objectives of each project, captures and interprets all the traces and impacts left by Bloom clients in social media.
Our algorithmic process takes the opposite approach to the commonplace “monitoring” that generalizes and trivializes social network analysis. Bloom’s “Process Control” allows decision makers to single out the data they want, from the very beginning of the analysis phase.
Working in iterations to improve accuracy, and from a systemic rather than a silo perspective, our clients interact with, refine and enrich results to guide their strategy with ultra-precise and comprehensive data.
Bloom’s impact model aggregates diverse network ripple effects to let users imagine scenarios and create strategic predictions.
As a result, Bloom plays a role of a trusted third-party, identifying and evaluating the impact factors specific to each client, independently from the data provided by the social media platforms.
Bloom allows to explore social networks with a unique data visualization in the form of dynamic graphs and comparative charts, in SaaS mode.
Automatically reveals the most important & relevant topics of conversation around a theme or a brand, without the keyword bias.
Identifies weak and strong signals within a community in order to focus on the top risks and opportunities as soon as possible.
ACTORS & INFLUENCE
Identifies the real influencers and influence networks associated with a brand, a subject, or an event; evaluates their real and potential impact.
Quantifies the internal community structure by identifying the main actor categories and sub-communities.
Situates each community in relation to the others, measures its power and predicts its growth by quantifying its size, as well as the levels of social and emotional engagement of its members.
VALUE ELEMENTS FOR CAMPAIGN ANALYSIS
Measures the gap between the reactions provoked by a communication campaign of a brand or an institution and the spontaneous expressions of consumers or citizens.
COMPETITOR ANALYTICS FOR POSITIONING
Ranks and qualifies the competing offers as perceived by their consumers.
DEEP EMOTION ANALYSIS
Measures the extent to which the eight primary emotions – sadness, joy, trust, anticipation, disgust, anger, fear, surprise – are expressed in the conversations on a given topic.