Bloom Social Analytics

STRATEGY

“Reveal the reality behind data and give it meaning.”

Mastering social networks allows to anticipate trends and crises, decipher spontaneous opinions, capture behavior, define and observe communities, tell apart the essential and the incidental, set priorities with the certitude grounded in data and give them meaning in accordance with the strategic vision.

In order to address the challenges facing major corporations, NGOs, and governments, Bloom has built a powerful platform for deep, structured and interactive analysis of social networks, accessible in SaaS or custom modes.

The platform is based on a unique social inference technology that delivers unparalleled analytical scope and precision.

TECHNOLOGY

“Social inference, the algorithm of influence.”

While modeling influence dynamics, Bloom has developed a way to investigate social networks through social inference. This new generation of biomimicry algorithms offers a far greater extent and relevance of capture and impact than the siloed keyword-based approach.

Weak signals, complex emotions, emerging communities, mass consumption patterns…Bloom detects and transforms all visible social data into dynamic, interactive graphs.

Public exchanges of any nature, be they social, cultural, economic, political, activist, artistic, or consumerist, can be detected and analyzed by our technology.

ANALYSIS

“Understand, anticipate and inspire for a more sustainable world.”

Bloom social data consultants and experts decipher the platform’s output and use the discovered insights to provide strategic and operational recommendations . They qualify emerging behavior, validate weak signals and upstream risks, interpret new opportunities and the direction of underlying consumer or societal movements.

Trusted partners at the service of marketing, communication and influence strategists, their recommendations ensure that the results of data analysis are not lost in the mutli-dimensional space of statistical indicators but are directly usable by the top-level management at global brands, media companies or governmental and social institutions.